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David Aaker
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“I talk about relevance instead of awareness now. And relevance is really visibility and credibility.” We asked David Aaker, vice-chairman of Prophet, to tell us a little bit about how the Aaker model has evolved over time. Put your headphones on and listen to the full episode here 🎧 https://bit.ly/3JvxqRO #branding #socialgood #strategy #brandstrategy #brandingoverwine #podcast #marketing #brandgrowth #authenticity #davidaaker | Brandingmag
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