Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food ...

Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation ...

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.

CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The ...

For years, a company’s sustainability story had a clear home: inside a massive, 100+-page sustainability report. These ...

From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how ...