Goodbye, 10-shade eyeshadow palettes. But as all trends go, eyeshadow has slowly found its footing again. “If 2016 was our ...

The 'clean girl aesthetic' is redefining beauty with a focus on fresh, natural-looking skin and minimal makeup. This trend, ...

Out with the Clean Girl Aesthetic, No-Makeup Makeup trends, Maximalist fashion and beauty are taking over. This time last ...

Out with the old, in with the new: at least that’s what the 2026 eye makeup trends signal, where we’re trading in minimalism ...

When you think of the clean girl aesthetic you think effortlessly chic and very minimal without lots of bold colors. These nail colors totally fit the vibe. I have rounded up over 25 minimalist clean ...

The best way to describe the playful makeup trend is a mood board of references: Y2K pop-stars, Bratz doll-level full glam, ...

Social media has turned makeup into a personality test. Scroll through TikTok and you’ll see women sorted into aesthetic tribes: “clean girl,” “vanilla girl,” “full glam,” “latte makeup,” “mob wife.” ...

Remember that whole male- versus female-gaze makeup debate that took over social media? It started as a standoff about aesthetics — the barely-there, clean-girl look versus editorial, avant-garde ...

The clean girl aesthetic is a trend that began in the early 2020s and has since refused to fall. It focuses on minimalism, an “effortless” appearance, and prioritizes perfect skin, slicked-back ...

Let’s be honest: for the better part of the last five years, our Instagram Explore pages have looked nothing like maximalist makeup. Instead, they have been filled with sheer skin, perfectly concealed ...