Google's new channel performance view for PMax gives advertisers a timeline breakdown of what's working across Search, ...

Google's AI image animation feature could be a win for advertisers who've been running PMax campaigns on static images alone.

Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this ...

Google announced several new steering updates fo Performance Max including first-party audience exclusions, budget reporting, ...

With rising pressure on living costs and inflation in popular lower funnel channels here to stay, marginal ROI could help ...

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

In years gone by, brands had an incomplete picture of their consumers. They may have had an outline. An idea. A shadow. A shape. A shifting vision of what might be there if they could just connect all ...

As traditional keyword campaigns wane in effectiveness for B2B marketers across Asia, Google's Performance Max is emerging as the go-to solution. This AI-driven platform offers a holistic approach to ...

Alphabet currently looks like the smarter pick given its unmatched scale and diversified revenue streams. Combined with ...

This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.

Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the ...