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Amazon and Mattel are expanding the "Masters of the Universe" franchise into gaming with the reveal of "Masters of the ...

Digital content consumption has been transformed by short-form video platforms, which dominate global attention spans. Consumers are increasingly interested in mobile-friendly vertical video that ...

The IPL has not just changed cricket viewing in India; it has also redefined sports advertising, giving brands a stage where campaigns can become as talked about as the matches themselves ...

When I was compulsively sharing and being shared with, I was expressing the person I wanted to be. Now, I just silently observe the lives of others.

Mark Ritson is a former professor, award-winning columnist and brand consultant. He is the founder of the MiniMBA in Marketing. If you want to understand how brand architecture decisions get made - ...

At its IAB NewFronts presentation on Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels, forging partnerships between creators and ...

Google upgrades Vids with powerful AI tools, letting users create videos and direct avatars using simple prompts, cutting ...

Cosmetics giant e.l.f. Beauty has teamed up with creators on the online gaming platform to create avatar make-up looks using ...

Google is adding a way to customize and instruct avatars for video creation in the Vids app ...

From personalized digital avatars that can wear your company's gear to a new tool that lets you record your screen from ...