Learn how hyper-personalization in retail works, why IT leaders must build real-time, data-driven systems, and how to implement scalable architectures with measurable outcomes.

How can retailers balance personalization efforts against being perceived as creepy?

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

Personalization is no longer just a buzzword; it’s a consumer expectation and an imperative for brands. McKinsey research shows that 71% of consumers expect brands to deliver personalized interactions ...

If you can’t explain it to the customer… then you should not be personalizing,” Qualtrics’ Isabelle Zdatny said.

In its latest earnings call, the marketplace said personalized homepages yielded nearly double the engagement compared to those without personalization. Etsy is going all in with AI integration across ...

The 20th-century industrial age cemented the “one-size-fits-all” model as the default, driven by the cost efficiencies of mass production. But today, advanced technologies—especially AI—are ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

For months in early 2025, a tight-knit online community on Reddit had been unknowingly infiltrated by artificial intelligence. It was a corner of the social platform where people practice good-natured ...