Targeting audiences in Melbourne and Sydney, Tourism Tasmania worked with Sydney-based creative agency JimJam on the campaign, which is set to run from 24 March to 31 May and will be supported by TVC, ...

Visitors are encouraged to seek out the quirkier side of Tasmania’s attractions as part of the 2016 Go Behind the Scenery campaign.

Continuing its 'Go Behind the Scenery" positioning, Tourism Tasmania is showcasing stories that are uniquely Tasmanian. The 'Stories Told From the Inside Out' campaign, by creative agency JimJam, ...

Have you seen the devil? When you've been to Tasmania — or Tassie, as the Aussies call it — that's what everyone wants to know. Sure, the Tasmanian devil, a squat, foul-smelling animal with a ...

A new campaign for Tourism Tasmania highlights the pubs, art and quirky pieces of Tasmania, rather than the natural wonders of the state. The interactive campaign, titled “Go Behind the Scenery”, has ...

Tasmania is one of Australia's great driving destinations. Not only is it the home of one of the world's premier tarmac rally events, Targa Tasmania, its picturesque scenery and uncluttered blacktop ...

Tourism Tasmania is continuing with its ‘Go Behind the Scenery’ campaign created by JimJam with a new iteration which combines print, outdoor and digital to encourage tourists to visit the island ...

A new photographic series captures Tasmania’s rugged and unique natural beauty – using only the lens of a camera phone. National Geographic Australia and New Zealand on Thursday launched a new digital ...

The invitation-only Rapha Prestige is a two-day 250km team cycling event in the state’s north next month. It will attract 80 riders from Sydney, Perth, Melbourne, Singapore and Japan to enjoy some of ...