First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

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Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...