Programmatic buying is getting a good deal of attention -- and recent articles have speculated on leveraging infrastructure created for digital programmatic to accelerate the rise of programmatic in ...

The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of ...

AdExchanger's Sarah Sluis takes a look at Gawker's experiences with programmatic and header bidding and reports that when Gawker Media first started selling ads programmatically in late 2014, it only ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's head start in retail media explains part of this imbalance, ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Alastair is a veteran of several ...