AI tools and large language models (LLMs) are changing how news is found, indexed and cited. Press releases are no longer written just for journalists - they're read and interpreted by AI systems that ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

For decades, the press release was the backbone of corporate communication. Write it. Send it. Hope it gets picked up. That ...