Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

Google announced many new software treats at Google I/O today. Aparna Chennapragada introduced one of the best new features: visual guidance and Visual Positioning System in Google Maps Navigation. We ...

Fifteen times around the world every day; that's the distance Nokia's Ovi Maps guides users every day, and with the quiet introduction of Ovi Maps SR4 (v3.0.4) that number is likely to get even bigger ...

Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...

Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...