Boost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started ...

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, ...

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their X ad accounts showing up in the “Suggested” section for creatives. How ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...

WebFX reports Microsoft's Copilot search ads are 25% more effective than traditional search ads, enhancing user experience and engagement.

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax. Campaign total budgets are ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid search ...