Nielsen delays gauge report due to methodology adjustment

Nielsen's latest Gauge report will be delayed to March 24 as a result of an adjustment in the monthly analysis' methodology. The upcoming report will incorporate DASH universe estimates from the ...
The Desk on MSN

Media Rating Council questions Nielsen’s revised audience estimates

The watchdog reported a 10 percent decline in adults 25–54 impressions and raised concerns about panel representation and modeling accuracy.— This story first appears at TheDesk.net, a premium source ...
CSR Wire

Domestic Violence and Mental Health Most Pressing Social Issues for Australian Women According to Nielsen Research

In recognition of International Women’s Day, Nielsen, a global leader in audience measurement, data, and analytics, released its latest Consumer & Media View (CMV) data highlighting the social issues ...
Nielsen

Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution

Nielsen’s DMA® data gives Magellan AI users a standardized way to measure the local impact of podcast advertising. NEW YORK – ...
TV Tech

Nielsen Introduces 200+ New Advanced Audience Segments

The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ...
Radio Ink

The New Nielsen

(By Mike McVay) Nielsen recently unveiled their upcoming plan to change from a 5-minute qualifier to a shorter 3-minute requirement for PPM stations to get credit in a quarter-hour. The current ...