The watchdog reported a 10 percent decline in adults 25–54 impressions and raised concerns about panel representation and modeling accuracy.— This story first appears at TheDesk.net, a premium source ...

Nielsen, a global provider of audience measurement, data and analytics, today announced a new collaboration with podcast research firm Edison Research to launch Nielsen Podcast Fusion powered by ...

Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly established Custom Research Division across the Pacific ...

(By Mike McVay) Nielsen recently unveiled their upcoming plan to change from a 5-minute qualifier to a shorter 3-minute requirement for PPM stations to get credit in a quarter-hour. The current ...

In recognition of International Women’s Day, Nielsen, a global leader in audience measurement, data, and analytics, released its latest Consumer & Media View (CMV) data highlighting the social issues ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

If the comments of top media researchers at a TV advertising conference on Wednesday are any indication, the TV audience research business is becoming a tale of two - or possibly even three - worlds.

The Geena Davis Institute on Gender in Media announced today that it is the recipient of a $75,000 grant from the Nielsen Foundation to support ongoing research and advocacy initiatives surrounding ...

MLB Hall-of-Famer, 8X All-Star and World Series Champion Pedro Martinez Among Iconic Speakers; CNBC Returns as Media Partner; Sponsors Include BODYARMOR Sports Drink, Boston Red Sox, Heineken, Genesis ...

Market tracker Nielsen has snapped up New York-based research firm SuperData. No figure has been put on the deal, but the duo believe this union will give its clients a greater insight into the global ...