Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large. Much has ...

What just happened? Intel has unveiled a new chapter in its branding journey, reintroducing the iconic "Intel Inside" slogan with a twist that reflects its evolving role in the global tech landscape.

CHANDLER, AZ—Intel’s in a critical stage in its storied history—in a fiscal and technical slump, and in the midst of its biggest reorganization ever. But it’s also seeing historic outside investment: ...

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