For one, it's a lifelong commitment.

Seen the trailers for “Breaking the Band” and “Concession Stand Blues”? Thought not, but then again, they’re targeted to teens. They’re also not real movie trailers, but social media videos promoting ...

Invisalign is shoring up a pitch to Gen Z with “Stay Clear of Drama,” a campaign that relies heavily on social media influencers to showcase the ease of its removable teeth aligners compared to ...