Traditional marketing was designed to create a message and distribute that message as efficiently and effectively as possible. Experiential advertising uses modern forms of communication and ...

Students discuss their research findings during the Experiential Learning Showcase. Photo by Alex Sonfield '25.

To fill the skills gaps, accounting educators and trainers are turning to experiential learning, especially game-based approaches, to help people at all stages of their careers. These games aren’t ...

There’s a new trend in experiential marketing that reaches far beyond sessions, live entertainment, video, and even the best keynotes. New tech is enabling new dimensions of interaction, community, ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Over the past month, the Canva World Tour 2025 has taken us around the world – from São Paulo to Mumbai, London to Los Angeles – meeting creators, teachers, teams, and businesses everywhere. Across ...

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere. First, it was ...

A business brand is an identity, a marker that sets business products and services apart and is easily identified through logos, messages, colors and treatment of customers. Brand activation is one of ...

There are many ways to learn. Obviously, the image most associated with learning is that of the class hanging on its teacher's every word. This applies fairly well to more theoretical knowledge. In ...