Many B2B entrepreneurs claim this email marketing ROI is fabricated. For every dollar you spend on email marketing, expect an average return of $32. Many B2B entrepreneurs claim this email marketing ...

Microsoft's new deliverability requirement will have an outsized effect on B2B marketers, with other additional recommendations also likely to impact them more than their B2C counterparts. Let's break ...

Email ranks as the most preferred channel in the B2B purchase journey among all generations, according to the General Differences in B2B Decision-Making, a study by B2B International, a Merkle company ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

B2B Marketing’s Official Guide to Email Service Providers (ESP) is a comprehensive examination of ESP vendors. It’s an indispensable resource for B2B marketers seeking to evaluate and purchase email ...

Turbo charge your email strategies and campaigns Today's marketers are inundated with recommendations on how to use social media, content and inbound marketing to increase the number of leads ...

B2B buyers prefer email as their method of contact — 73% do so, according to statistics provided by Sopro. And it works both ways — 75% of B2B businesses say they are getting good to excellent ROI ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...