“If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking ‘CHARACTER. The character of great brands. This is something most people overlook in marketing or ...

Water brand Evian has teamed up with Sanrio, the Mr Men and Little Miss parent company, to create a brand new Mr Man character – ‘Mr Glug’. “Mr Glug is a very active fellow indeed,” begins the copy.

To embody their new product line in Vietnam, we've conceived O'Food Neighborhood—a captivating concept featuring five unique brand characters. Each character is intricately designed with its own ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...