When organizational context is embedded once and inherited everywhere, AI stops behaving like a stateless chatbot and starts ...

When everyone has access to the same AI models, the same AI-enabled tools, and the same vendor ecosystem, organizational context becomes the differentiator. Context is demonstrated execution: the ...

Where a marketing message appears determines how a marketing message performs. Context matters. To learn more, I asked Dr. Horst Stipp, EVP, research and innovation: global and ad effectiveness at The ...

Context-aware computing enables applications to sense, interpret, and respond to user context, like location, activity, time, and device state, to deliver more relevant, personalized, and seamless ...

Researchers call this context rot: as an AI system processes more information, irrelevant details clutter its working memory. The result can be less accurate responses, higher costs, and a gradual ...

Ask consumers around the world if it is important to them that the products they buy are environmentally sustainable, and most will say "yes." But ask them to rank the factors that influenced their ...

A “fast” but context-blind model will underperform against a “smart” system that stitches signals across channels. In 2026, best in class set-ups will bring together four signal domains: Behavioural ...

I’ve had a few different experiences in my past that made me reach a big realization. What I’ve discovered is that the context of any situation is very important. Hiten Shah clearly already ...