A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

Both the donation number and amount are influenced by emotional and contextual cues derived from the disease relief projects on a fundraising website. Images and textual data from 1,763 projects were ...

Organizations constantly seek innovative strategies to gain a competitive edge in today's rapidly evolving business landscape. One such strategy that has gained prominence in recent years is ...