With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

AppsFlyer has gone from one general BI dashboard to everyone in the company using multiple dashboards on a daily basis, as it centralised its analytics on Looker. AppsFlyer provides some of the ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today released its SKAdNetwork readiness suite for iOS 14, to ensure app developers are able to prepare for the upcoming ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with ...

AppsFlyer, a provider of marketing measurement, attribution, and data analytics, has integrated AppsFlyer Audiences with NAVER, enhancing audience targeting on NAVER, maximizing the impact of ...

AppsFlyer has released its SKAdNetwork readiness suite for iOS 14, to ensure app developers are able to prepare for the upcoming public release. As part of its suite, AppsFlyer has launched a ...

AppsFlyer, a specialist in marketing measurement, attribution, and data analytics, has announced the launch of AppsFlyer MCP (Model Context Protocol), an AI-powered orchestration tool that streamlines ...

AppsFlyer has partnered with Unity Ads to launch its Privacy Sandbox on Android integration. In collaboration with Google's Android Sandbox team, AppsFlyer also ...