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Amazon Is Jacking Up the Price on Prime Video

Amazon to Increase the Price of Ad-Free Prime Video Streaming

Amazon on Friday announced Prime Video Ultra, a subscription that replaces its existing ad-free offering in the US, starting on April 10.

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Amazon rebrands, raises price of Prime Video ad-free tier

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Amazon to hike price of ad-free Prime Video tier by $2 a month

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Amazon Prime video raises price for popular service: Here’s what it will cost you

Amazon Prime Video is increasing the price of ad-free streaming as part of a new subscription option, the company announced.

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Amazon Hikes Price For Prime Video's Ad-Free Tier — How Much More Will You Pay?

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Amazon Raises Price Of Ad-Free Prime Video Plan, Tags “Ultra” Onto Brand Name

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Is an Amazon Prime membership worth it in 2026? We break down the perks

Should you join Amazon Prime before the Big Spring Sale? Here's what it costs and what you get.

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You'll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video

Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier. Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month,