New research suggests the zero alcohol products (ZAP) trend has reached teens. But whether these beverages drive healthier behaviors, act as a gateway to alcohol use, or both, is unknown. In a study ...

Teenagers consider zero-alcohol beverages to be a type of alcoholic drink, leading Flinders University researchers to voice grave concerns about the impact of their exposure to zero-alcohol branding ...

Heineken expands its alcohol-free portfolio with Heineken 0.0 Ultimate, a zero alcohol, zero calorie and zero sugar beer.

France Zero Alcohol Wines Katja Bernegger, Founder of Zeronimo, poses for a photo at the Wine Paris 2026 fair, at the Porte de Versailles exhibition center in Paris ...

Driven by younger, health-conscious consumers and "sober curious" trends, interest in zero and lower calorie drink offerings is accelerating. With its zero-calorie and zero-sugar proposition, Heineken ...

Brewing giant Heineken’s advertising campaign promoting its zero-alcohol beer on the London Underground forced its way into the public conversation. By temporarily altering signs and renaming stops to ...